Morford Takes On New Role At Curtis

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Wilbur Curtis Co. has appointed Bryan Morford as its new CEO.

Morford joined the Montebello, Calif., company in 2002, and held key positions—including director of sales, senior v.p.-operations, and most recently chief operating officer—before being name CEO last week.

His appointment comes about a month after Curtis was acquired by SEB Professional Americas, owner of the Schaerer and WMF brands. Morford reports to Ray Peden, president SEB Professional Americas.

Bearded man in suit, posing

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