Italian Show Extends Hand to U.S. Dealers
The 41st edition of HostMilano is six months away, but the Oct. 18-22 event already has more than 1,650 companies set to exhibit. The number includes 949 Italian firms, as well as more than 700 companies from 45 different countries.
The steady increase in the number of U.S. companies exhibiting prompted show organizers to once again offer its VIP Buyers Program, including all-expenses-paid trips to the Italian show for 20 FEDA members. Top decision-makers, including principals, owners or purchasing managers, from 20 dealers can attend the show in Milan as part of Host’s VIP Buyers Program. Two dozen FEDA members went to the 2017 edition of the show through the program.
Host also has launched partnerships with groups including SEFA, FCSI, and Restaurants Canada.