Crown Brands Gets a New Name

Crown Brands, LLC announced this week that the company will officially change its name to Oneida Hospitality Group effective today.

Company president Bryan O’Rourke said “Oneida is a well-recognized and respected brand with history and integrity. We have been planning this name change along with other strategy changes to position the company for accelerated growth.”

In addition to the Oneida brand, Oneida Hospitality Group contains collection of other brands including UpDate International, Tomlinson Industries, Focus Foodservice, Johnson Rose and Co-Rect.

A rebranded website is coming soon, the company said in a statement. Crown Brands, LLC was formed in 2014 with the acquisition of the Focus Foodservice, UpDate International and Johnson Rose brands. Co-Rect products was acquired in 2015. In a span of four months, Tomlinson was added to the portfolio in October 2018 and Oneida joined in January 2019.