Adding Food to the Menu: A Recipe for Growth and Profitability

The modern foodservice industry is evolving at a rapid pace, and businesses that stay ahead of market trends are the ones that thrive. One of the most effective ways to boost revenue? Expanding your menu with food offerings. From coffee shops and food trucks to breweries and bars, adding food items has proven to be a game-changer—bringing in significant sales even for businesses traditionally focused on beverages.

Starbucks: A Lesson in Diversification

A great example of this transformation is Starbucks. While globally known for its coffee, the brand has successfully integrated food into its offerings, making it a key revenue driver. In 2023, Starbucks’ food revenue approached $6 billion, with all-day breakfast items like egg bites and sandwiches contributing to half of that figure. Additionally, the company’s embrace of innovation, including premium snacks and plant-based options, has helped it stay in tune with changing consumer tastes.

This approach has resulted in higher average ticket sales and has encouraged customers to visit during less typical hours, like the afternoon, when they might have otherwise skipped a stop. Starbucks’ ongoing innovation in food items proves that the right menu additions can generate demand, build customer loyalty, and boost sales significantly.

How Adding Food Boosts Sales for Your Business

Incorporating food into your menu can result in sales increases ranging from 10% to 30%, depending on how well the new items complement your current offerings and how effectively they’re marketed. Here are a few key benefits of diversifying your menu with food:

• Increased Average Ticket Size: Items like pizzas, sandwiches, or baked goods encourage customers to spend more per visit.
• Broadened Customer Demographics: Food offerings cater to a wider range of customers, including those with dietary preferences or restrictions.
• Appeal During Non-Peak Hours: A diverse menu can attract customers during traditionally slower times.
• Customer Retention: Offering seasonal or rotating menu items keeps customers coming back to try something new.

Adding Food Without the Full Kitchen

Prática High-Speed Ovens make it easy to add food to your menu without the need for a full kitchen setup. These ovens are compact, ventless, and easy to use, making them perfect for businesses like coffee shops, bars, wineries, and breweries. Here’s how they simplify food service:

• Quick and Efficient Cooking: Our ovens use a combination of heating technologies to cook a variety of items—from fresh and frozen foods to refrigerated options—in just minutes.
• Versatility in Menu Options: Whether you’re serving pastries, sandwiches, pasta, or fish, our ovens can handle diverse menu items with ease.
• Space-Saving Design: The compact size and ventless operation eliminate the need for costly kitchen renovations or additional equipment.
• Smart Technology: Our ovens come with Wi-Fi and USB compatibility, allowing you to upload, organize, and manage recipes for consistent results.
• Employee-Proof Operations: With Prática ovens, you can create recipes that your employees simply need to press play on, ensuring every dish is prepared consistently every time.

Capitalizing on a Growing Market

The demand for food-ready establishments continues to rise, with food contributing to a larger portion of revenue in many businesses. Prática High-Speed Ovens are built to meet these modern needs, offering a combination of speed, efficiency, and versatility that’s perfect for today’s fast-paced foodservice industry.

The Market is Growing—Be Part of It

Adding food to your menu is not just a trend—it’s a proven strategy for growth. With Prática High-Speed Ovens, you can give your business the tools it needs to expand its food offerings without the hassle of complicated kitchen setups or additional resources.

Ready to take the first step? Contact us today to learn more about our commercial ventless speed ovens. Let’s grow together—email info@praticausa.com.