Auntie Anne’s to Remodel 150+ Units This Year

As part of a modernized store design for Auntie Anne’s, standard equipment and, in turn, consistent vendor relationships are expected to add operational efficiency.

The new, modernized store design announced today, June 9, also includes digital menus and clearly defined queuing paths, plus a dedicated mobile order pickup area. While they wait, customers have a clear view of snack prep and frozen beverage machines in the kitchen, plus merchandise displays.

The design can be used for inline, streetside and nontraditional spaces, says the release, and may speed market entry and cut costs due to modular construction.

The new design’s branding also gets a modern twist, with a refreshed color palette using vibrant blues, updated materials, signage and a new logo. “The new identity, headlined by a sleeker pretzel logo, replaces the longstanding halo with a more contemporary look that aligns with the brand’s fresh personality and evolving tone,” details the release.

Visual remodels are underway, and over 150 remodels are scheduled for this year, says the company.

“This modernized design is a reflection of how we’re evolving to meet our guests wherever they are, while offering franchisees the flexibility, scalability and operational efficiency they need to be successful,” says Michael Freeman, president of brands at GoTo Foods. ” … As consumers are engaging with Auntie Anne’s in more ways than ever before, we’re building a brand experience that’s adaptable, future-ready and deeply connected to how people snack and dine today.”

As of March 30, Auntie Anne’s had over 2,000 locations in 49 states and 25 countries and territories.