Bad Ass Coffee Plans 15 Store Openings

Bad Ass Coffee of Hawaii is carrying out its growth strategy through new store openings and a hire, among other initiatives.

The coffee franchise has so far opened eight new stores in 2025 and anticipates 15 additional store openings before the end of the year. It has awarded 22 new locations this year across key states including Colorado, Hawaii, Kentucky and Florida.

“Five years ago, we relaunched a 30-year-old brand with a promise of performance, innovation and a franchisee-first platform that would transform an emerging brand into a category challenger,” says Scott Snyder, CEO of Bad Ass Coffee, in the release. “In 2025, we’re turning that corner with momentum generated by new store openings and performance demonstrated by franchisees—new and old—that have embraced the systems we’ve developed and their unique brand differentiation in a crowded retail coffee market.”

The hiring of Iain Douglas as chief brand officer in March serves as an example of Bad Ass Coffee’s investment in its franchise operations team. Douglas brings a track record of driving growth at Fortune 100 companies.

Bad Ass Coffee operates 36 stores in the U.S. and serves coffee from the Hawaiian Islands as well as blended drinks, teas and food with a Hawaiian twist.