Bakery Chain Opens Store No. 600

The brand points to the “snackification” of the American diet as one reason for its growth.

June 18, 2024

Photo courtesy of Nothing Bundt Cakes.

Nothing Bundt Cakes celebrated the opening of its 600th bakery, located in Tampa, Fla., as the brand continues its expansion.

The Dallas-based company has locations throughout more than 40 states and Canada. It opened 84 bakeries in 2023. Its 600th bakery is the 41st new location so far in 2024.

Nothing Bundt Cakes CEO Dolf Berle says in the press release that part of the growth is the result of the rising trend of Gen Z enjoying “little sweet treats” and the “snackification” of the American diet.

The brand plans to open its 1,000th location by 2027.