Bloomin’ Brand Tests a Virtual Chicken Brand

Photo: Courtesy of Bloomin' Brands.
Photo: Courtesy of Bloomin' Brands.

Bloomin’ Brands Inc., which operates Outback Steakhouse and Carrabba’s Grill among other national restaurant brands, has joined the list of restaurant operators now offering virtual online-only concepts.

The test concept goes by the name Tender Shack, launched yesterday is available direct-to-consumers in the Tampa Bay area, via the third-party delivery app DoorDash.

“The virtual, delivery-only brand is in the initial stages of testing.  We’re optimistic about this extension of our off-premises business and excited to serve high-quality, hand-cut chicken tenders, exclusively through DoorDash,”  Bloomin’ Brands spokesperson Elizabeth Watts told FER in an e-mail.

The Tender Shack menu, currently available on the DoorDash site, shows a limited variety of chicken tender options, including saucily-named Nashville Hot AF chicken tenders and well as chicken tender sandwiches. The menu also lists six available sauces, fries, and a cookie. All of the options will be prepared from Tampa-based Carrabba’s Italian Grill locations.

 

Screenshot of Bloomin’ Brands’ virtual brand Tender Shack on DoorDash.

 

Other brands, such as Chicago-based Lettuce Entertain You Enterprises have also worked on new virtual restaurants by working with established brands like Whole30 and Bon Appetite magazine.

RELATED CONTENT

Brent Niccore

Great Lakes Hotel Supply Taps Account Executive

The seasoned sales and customer service expert will join the dealership’s Denver offices.

PhilMause

Marcone Appoints Chief Commercial Officer

The experienced executive brings industry insights and strategic planning to the growing distributor.

- Advertisement -

- Advertisement -

- Advertisement -

TRENDING NOW

- Advertisement -

- Advertisement -

- Advertisement -