BSI Gains New Representation Across 2 States

Denver-based BSI and Food Service Holdings have selected Atlas Hospitality Reps to represent the company in MAFSI Region 15, consisting of Texas and Oklahoma.

Atlas, headquartered in Houston, Texas, boasts over 40 years of combined experience in the foodservice industry and represents an array of equipment, smallwares and tabletop manufacturers. The addition of BSI expands Atlas’ line card to include food shields and custom serving lines.

“This collaboration comes at an exciting time of growth and opportunity for BSI,” says Stephanie Gilbert, chief commercial officer of BSI. “We are confident that Atlas Hospitality’s deep expertise in our product portfolio and value proposition, combined with their strong relationships with leading specifiers, dealers, and customers in the region, will drive enhanced market engagement, foster sustainable growth and further strengthen our presence in this key territory.”

Howard Cantrell, principal at Atlas Hospitality, adds, “Having spent 30 years on the dealer side of the industry, I’ve seen firsthand the exceptional quality of BSI’s products. Their reputation for excellence aligns perfectly with the standards we uphold.”