Chick-fil-A Subsidiary Plans New Beverage Concept

Red Wagon Ventures, formed in 2017, was created to explore new ventures. Here’s the latest such example.

September 23, 2025

While Chick-fil-A has previously offered LTOs like the autumn spice milkshake (pictured) in the fall, Daybright is expected to have a beverage profile all its own. A full menu has not yet been revealed.

This fall, a new Chick-fil-A concept, coined Daybright, is set to open its first location.

“Daybright is a new beverage-focused restaurant concept and is scheduled to open in the Greater Atlanta area this fall,” Chick-fil-A writes in an email to FER. “Daybright is brought to you by Red Wagon Ventures, LLC, which is a subsidiary of Chick-fil-A, Inc. We look forward to sharing more details in the future!”

Daybright’s menu is expected to set itself apart from anything on offer at your typical Chick-fil-A, instead offering specialty coffees, smoothies, cold-pressed juices and distinct food.

Meanwhile, in Boston

Last week, Chick-fil-A opened its first delivery-focused kitchen in the city of Boston. The operation will prepare items for delivery, primarily through third-party platforms, six days a week (closed on Sundays).

To celebrate the delivery kitchen’s opening, Chick-fil-A Inc. made a $25,000 donation to Feeding America to support local hunger relief efforts of the Greater Boston Food Bank.