Chicken Chain Hatches Plan for 900+ Units

This week, QSR brands Church’s Texas Chicken and Texas Chicken announced international growth plans aplenty.

New Texas Chicken units in Germany, Hungary, Georgia, Azerbaijan and Morocco—all untapped countries for the brand—are among those in the pipeline. All told, the company says it expects to grow its international presence by more than 50% in the next four years and increase system sales to $2 billion by 2028 (up from $1.5 billion).

“We are experiencing tremendous growth both domestically and internationally, with Europe playing a key role in our expansion strategy,” says Roland Gonzalez, CEO of Church’s Texas Chicken and Texas Chicken, in a release. “The European QSR market is evolving rapidly, driven by a growing demand for convenience and quick-service restaurant options. We see huge potential to bring the Texas Chicken experience to new guests across the continent, and this is just the beginning.”

The brand says it also is setting its sights on the U.K., France, Italy and Spain.