Craveworthy Brands Pairs Emerging Concepts

Craveworthy Brands has something new in store for Sigri Indian BBQ, which it acquired in May.

Sigri Indian BBQ and Wing It On!, a sister quick-service concept, will operate under the same roof in Newark, N.J., respectively offering North Indian cuisine and chicken wings/sandwiches, plus more. Within the shared space, guests can peruse two separate menu boards.

“Opening Wing It On! in Newark is a significant milestone for Craveworthy Brands on the East Coast as we introduce our first co-branded location,” says Gregg Majewski, founder and CEO of Craveworthy Brands. “This blends the best of both brands into one cutting-edge space, offering a unique and exciting dining experience. We’re eager to welcome New Jersey foodies to this transformed culinary spot and provide a standout experience that’s truly one-of-a-kind.”

Besides this duo (both of which Craveworthy classifies as emerging brands), Craveworthy Brands is the parent to Bd’s Mongolian Grill, Dirty Dough, Flat Top Grill, Genghis Grill, Hot Chicken Takeover, Krafted Burger Bar + Tap, Lucky Cat Poke Co., Nomad Dawgs, Pastizza Pizza & Pasta, Scramblin’ Ed’s, Soom Soom Mediterranean, taim Mediterranean Kitchen, and The Budlong Southern Chicken.