Craveworthy Brands Acquires Multi-Concept Operator

Craveworthy Brands continues to expand its footprint and presence throughout the U.S. with its purchase of Untamed Brands. Untamed operates two concepts—taim Mediterranean Kitchen and Hot Chicken Takeover.

Untamed launched in 2021 with taim, a New York City-based concept that operates 13 restaurants across New York and Washington, D.C. In late 2021, Untamed acquired HCT, a Columbus-based concept with seven restaurants throughout Central Ohio and two stadium locations.

Craveworthy will integrate taim with its existing brand Soom Soom Mediterranean. “Taim will share an identity and vision with Soom Soom, amplifying the unified brands’ appeal for bold Mediterranean flavors and reach with a newly expanded footprint from coast to coast,” the company says in the release. HCT’s locations will help support the creation of a fresh hot chicken concept with Craveworthy’s Budlong. Taim and HCT will feature new branding and refreshed restaurant designs.

Shortly before acquiring Untamed, Craveworthy added Sigri Indian BBQ to its list of brands. In January, it picked up Dirty Dough.