Dickey’s Barbecue Pit’s Big Deal Burger Still Growing

Dickey’s said it has tripled the average weekly volume by store since launching the virtual brand.

Big Deal Burger launched in Q4 of 2020 and continues to grow within Dickey's Barbecue Pit's footprint. Photo Courtesy of Dickey's Barbecue Pit
Big Deal Burger launched in Q4 of 2020 and continues to grow within Dickey's Barbecue Pit's footprint. Photo Courtesy of Dickey's Barbecue Pit

Dickey’s Barbecue Pit continues to expand its virtual presence, recently announcing the ongoing expansion of Big Deal Burger.

The delivery-only brand—one of two for the chain, which also runs virtual offering Wing Boss—launched in Dallas in Q4 of last year and continues to grow, according to a company representative. The burger-and-sandwich concept is currently in 45 locations across 12 states: Arizona, California, Colorado, Florida, Louisiana, Michigan, Nevada, New York, North Carolina, Oklahoma, Texas and Wyoming.

This month, Big Deal Burger is set to launch at five more locations. Customers can order through UberEats, GrubHub and DoorDash.

Dickey’s said it has tripled the average weekly volume by store since launching Big Deal Burger. Wing Boss, meanwhile, has added an average of 2-4% incremental revenue since its launch, according to Dickey’s.

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