Diversified Reorganizes Brand Portfolio

Diversified CEO Jeff King
Diversified Foodservice Supply CEO Jeff King

Diversified Foodservice Supply LLC, which distributes parts, supplies and equipment announced that it has reorganized its business structure.

It will now sell through two primary business units: TundraFMP, which will serve restaurant operators, and AllPoints, which will support service agents, dealers and parts resellers.

“By positioning our brands to better reflect the markets we serve, TundraFMP and AllPoints are working to align our people, our product assortment and our service approach to meet our customers’ unique needs,” said Jeff King, president and CEO of DFS.

The company said that the newly christened TundraFMP unit combines the Tundra Restaurant Supply and Franklin Machine Products businesses as well as KNG and Restaurant Discount Warehouse. Keith Kelly will serve as president of TundraFMP.

The new AllPoints unit combines the AllPoints brand with Factory Direct Worldwide and the HoodFilters.com brands. Tom Pendrey will serve as president of AllPoints.

“The entire DFS team is excited about the opportunities we have to provide industry-leading value to our customers with high-quality products and solutions at unbeatable prices,” King said.

 

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