Einstein Bros. Bagels Maps Growth, Refreshes Design

Einstein Bros. Bagels will open more than 100 bakeries in new and existing markets this year through 2026, with a fresh design featured in all new store openings next year and select remodels.

Called Elevate the Morning, the design helps to deliver “a more inviting, elevated and seamless experience for guests,” the brand states in the release. Whether guests are dining in or picking up online orders, the design enhances digital and in-bakery experiences. The fresh-baked bagel case sits front and center, placing the brand’s signature offering on full display.

New store openings in Ohio, Utah, Georgia and Nevada later this year will mark the debut of the Elevate the Morning format, which also includes premium finishes and neighborhood character. Cincinnati will serve as an “innovation hub,” the brand states, where existing Einstein locations, along with former Bruegger’s Bagels sites, will be remodeled this fall to pilot design elements and operational refinements before the national expansion.

Einstein has more than 700 locations nationwide and is part of Panera Brands, which also includes Panera Bread and Caribou Coffee.