Electrolux Names New Manufacturers’ Rep Out West

The partnership unlocks “a comprehensive portfolio” of cooking, cleaning, refrigeration, beverage and ventilation equipment.

March 10, 2023

Electrolux's family of products include steamers, panini grills, combis, blast chillers and more. Photos Courtesy of Electrolux.

Nine of Electrolux Professional Group’s brands have gained new representation in California and Nevada, the manufacturer announced.

Effective Feb. 1, Fischer Group took on representation of Groen (cooking products), Randell (refrigeration), Power Soak (washing) Avtec (ventilation), CapKold (cooking), Electrolux Professional (cooking), and beverage brands UNIC, Crathco and Grindmaster.

“Fischer Group has a remarkable reputation for being a trusted partner that values teamwork and mutual respect,” says Beth Hammer, Electrolux Professional’s vice president of sales – institutional accounts in the Americas. “They are a committed team that is focused on creating constructive work environments, building strong partnerships and actualizing new ideas and technologies.”

Fischer Group, founded in 1982, offers professional sales consultation, fully-trained success teams and “forward-thinking” foodservice equipment.

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