Epicurean, Victorinox Gain New Representation

Katonah, N.Y.-based Tri-State Marketing Associates is now representing Victorinox and Epicurean’s HoReCa/Foodservice divisions.

For both brands, Tri-State will cover the territories of New Jersey, Connecticut, Maine, Vermont, New Hampshire, Rhode Island, Massachusetts, Upstate New York, Metro New York and Eastern Pennsylvania.

Victorinox manufactures professional knives and culinary tools, while its U.S. subsidiary Epicurean manufactures foodservice cutting surfaces and kitchen tools.

“We’re thrilled to have Tri-State Marketing Associates as our exclusive representative in the Northeast,” says Greg Stak, vice president of sales for both brands, in a release. “Their extensive industry knowledge, proven excellence in customer support and market expertise perfectly complement (our) commitment to quality, precision and innovation. Together, we will enhance our presence and deliver exceptional value to our customers in this important region.”

Tri-State Marketing Associates, led by Lynne Shultz and Bart Gobioff, has over two decades of industry expertise. The agency operates test kitchens in Ossining, N.Y., and North Easton, Mass.