Firehouse Subs Opens First Store Outside North America

Firehouse Subs opened its first restaurant in Switzerland today and announced the signing of a development agreement to launch in Mexico later this year.

These announcements mark the beginning of Firehouse Subs’ expansion plan globally, with the first opening outside North America. The brand is a subsidiary of Restaurant Brands Int’l., which also owns Burger King, Tim Hortons and Popeyes.

“Firehouse Subs is our newest brand, and we are excited about its global expansion potential. The entry into Switzerland and development agreement in Mexico are the first steps in our international expansion, and we are working to launch the brand in key growth countries across EMEA, APAC and Latin America,” says David Shear, president international of RBI, in a press release.

The first Firehouse Subs restaurant in Switzerland will be used as a showcase for future international developments as it unveils a reimagined guest-centric approach featuring self-order kiosks, mobile ordering, a dedicated area for click-and-collect, table service and 62 seats.

Firehouse Subs operates more than 1,200 restaurants across the U.S. and Canada.