Holding Company Picks Up Tex-Mex Concept

Uncommon Brands aims to invest in and scale differentiated, limited-service restaurant brands.

Photo courtesy of Crux Capital.

Uncommon Brands, a Dallas-based holding company, shared Feb. 14 that it completed its acquisition of Fuego Tortilla Grill. The Tex-Mex concept operates four locations in Texas.

“We are thrilled to welcome Fuego Tortilla Grill into the Uncommon Brands family,” says Garrett Mills, CEO of Uncommon Brands, in the release. “Fuego’s unique Tex-Mex offerings and commitment to outstanding food quality and service align perfectly with our vision for exceptional brands in the restaurant space.”

New to the scene (its LinkedIn page says it was founded in 2024), Uncommon Brands’ mission is to partner with differentiated, limited-service restaurant brands poised for growth. The release says private equity firm Crux Capital raised a committed capital investment vehicle for Uncommon Brands and expects to invest in multiple restaurant concepts over time.

“Uncommon Brands has a holistic approach that sets it apart, combining expertise in finance, real estate, operations and concept development all under one roof,” says Wayne Moore, managing partner of Crux Capital.



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