Huey Magoo’s Debuts Smaller Prototype

Huey Magoo’s, a fast-casual chicken tenders brand, has debuted a condensed store prototype. The announcement follows the July opening of the brand’s first airport location, situated in Sarasota-Bradenton International Airport in Sarasota, Fla.

Andy Howard, president and CEO of Huey Magoo’s, in the release says, “by expanding into more nontraditional spaces like airports, which are now more accessible from a cost standpoint, we’re excited to be opening even more avenues for franchisees to grow with us.”

The prototype lowers buildout costs, accelerates development timelines and helps secure prime real estate in smaller high-traffic retail centers, the company says. It adds that, with the growing number of consumers choosing online ordering and takeout, the design delivers operational efficiencies in labor, utilities and overhead while maintaining the same menu and experience.

In an email to FER, Melissa McCammack, director of architecture and design at Huey Magoo’s, further explains that the prototype fits a 20-foot by 80-foot footprint (1,600 square feet) with the option to reduce the depth with an outdoor walk-in cooler. It seats 20 but can include patio seating where site conditions permit.

And in the back-of-house, “the cook line, build table and prep stations have been condensed to minimize steps and space while still supporting high-volume, high-quality output,” McCammack says.

So far this year, Huey Magoo’s has opened locations in Georgia, Missouri, Ohio and Florida. It plans to open more restaurants in Mississippi, Georgia, South Carolina, Missouri and Florida before the year’s end. It also signed several multiunit deals in 2025. Based in Orlando, Fla., the brand has more than 75 locations in 12 states.

Editor’s note: This story features updates since it was first published.