Insinger Hires Business Development Director

Insinger has welcomed Kim Croft to its team as director of business development.

Croft will oversee all dealer, rep and consultant relationships. She also will develop and integrate new sales strategies, programs and incentives for the manufacturer’s valued distribution partners, the release states.

Croft brings a wealth of experience to the role. She most recently served as the director of dealer services at SEFA, an industry buying consortium, where she oversaw membership, group engagement and strategic initiatives. Prior to that, Croft worked in contract sales and business development at TriMark Marlinn, Alliance Paper and Schweppe in Chicago.

Insinger delivers warewashing equipment and service to the hospitality, healthcare, education, corrections and military markets worldwide. Its headquarters and manufacturing facilities are in Philadelphia.