Jamba Refreshes Image, Experience in New Design

Jamba is brightening its image, unveiling a streamlined prototype that it’s coined “Hello Sunshine.”

The orange-drenched design features self-order kiosks, digital marketing screens and dedicated digital order pickup zones in response to an increase in online orders. The layout also features “pause points” created to encourage product and brand messaging engagement, aiming to drive add-on items. Staff members’ preparation of fresh products also is visible.

“This innovative design enhances the customer experience while driving operational and cost efficiencies,” says Nathan Louer, chief brand officer of Jamba, in a release.

The prototype can be implemented across various store formats, from in-line and endcap to drive-thru models, with the potential for expansion into high-traffic venues like airports and hospitals.

Jamba, which had 780 units as of December 2024, is part of the Atlanta-based GoTo Foods brand, also parent to Auntie Anne’s, Carvel, Cinnabon, Moe’s Southwest Grill, McAlister’s Deli, Schlotzsky’s and select Seattle’s Best Coffee units.