Jollibee Plots Continued North American Expansion

Jollibee announced three new multiunit franchise development agreements, pushing it closer to its goal of 330 U.S. franchise units by 2030.

Earlier this year, the chicken chain also made deals with four other franchisees, and it continues to look for other experienced operators able to execute multiunit development.

“It’s been a great year so far,” says Peter Wright, vice president of franchise development for Jollibee Group North America. “We have a high degree of confidence in franchising as a key way to grow, and the quality of the franchise candidates we are engaging with is impressive. We are also really excited about upcoming new store openings, both corporate and franchise, this year.”

Jollibee Foods Corp. (aka the Jollibee Group) maintains 19 brands with over 10,000 stores across 33 countries. That includes nine wholly owned brands—Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger and Tim Ho Wan—five franchised brands—Burger King, Panda Express, Yoshinoya, Common Man Coffee Roasters and Tiong Bahru Bakery in the Philippines— and ownership stakes in brands including The Coffee Bean and Tea Leaf.