3 Makers Update Rep Coverage

Three manufacturers have recently named new partnerships with a handful of manufacturers’ rep firms. Updates include the following:

• RATIONAL USA formed a partnership with Florida Restaurant Equipment Professionals, serving MAFSI Region 13. “Their expertise and impressive track record combined with our team expansion in the state will support our focus of growing sales in Florida,” says Ryan Elsen, vice president of street sales for RATIONAL USA, in the release.
• Soft-serve machine manufacturer Pasmo America added Professional Reps. Based in Phoenix, Professional Reps offers solutions across the Rocky Mountain, Midwest, Pacific Northwest, Texas and Florida regions. It has four offices, three test kitchens and six warehouses.
• Thermo-Kool hired DRC Marketing Group, based in Herbon, Ohio. DRC Marketing Group will represent the walk-in, blast chiller and shock freezer manufacturer in the territory comprised of Kentucky, Ohio, Western Pennsylvania and West Virginia.

In other rep news, the MAFSI Business Barometer showed shrinking sales in Q4/23.