Manufacturers’ Rep Adds to West Coast Team

EMC Hospitality, a West Coast-based manufacturers’ rep agency, has hired Johnny Rojas as its new distribution sales manager in Southern California.

In the role, Rojas will manage the EMC SoCal distribution sales team as well as key accounts.

Rojas comes to EMC with 12 years of sales and management experience in the foodservice and disposable industry. His exposure as a manufacturers’ representative, distribution sales representative and a regional sales manager for a tabletop foodservice company brings a wide degree of understanding of the foodservice channel and customer base on the West Coast, says EMC.

“It is really exciting to have Johnny on our team,” says Chris Cuffari, managing partner of EMC Southern California. “Most of our group in Southern California has worked with Johnny before in one way or another and he is very well respected and does a great job.”

EMC is a multimarket agency serving the entire West Coast (California, Nevada, Oregon, Washington, Montana, Idaho, Alaska, and Hawaii) in the hospitality channel. It represents smallwares, tabletop, buffet, furniture and equipment brands.