Pizza Equipment Facility Coming to Nation’s Capital

The new space, set to open this year, will enable hands-on demonstrations, testing, menu development and comprehensive operator education.

January 5, 2024

Fiero Group manufactures traditional and rotating dome ovens, electric stone deck ovens, and conveyors. Here, a couple ovens at its commercial demonstration kitchen in Brewster, N.Y., are shown. Courtesy of Fiero Group.

A new partnership between the pizza oven maker Fiero Group and rep ASM Culinary Equipment is just getting warmed up.

In late Q1, the companies plan to open a new, state-of-the-art pizza equipment demonstration and training facility in Washington D.C. It will feature the complete range of Fiero ovens and dough processing equipment, and will serve as a hub for hands-on demonstrations, testing, menu development and comprehensive operator education.

ASM Culinary Equipment, based in Mechanicsville, Md., also becomes the exclusive marketing agents for the Fiero brand in MAFSI territory 5 (Maryland, Virginia and Washington D.C.). The partnership looks to leverage ASM’s dominance in the mid-Atlantic pizza category, and to significantly expand the Fiero brand’s footprint in the region, says a press release.

“With Fiero’s diverse range of products, including traditional and rotating dome ovens, electric stone deck ovens, and conveyors, we can cater to all styles of pizza and various operational strategies for both commercial and residential applications,” says Graham Day, managing partner and president of ASM Culinary Equipment.