Premier Expands Partnership With Bar Equipment Maker

Following last month’s news of its expansion into Southern California, Premier shares that it now represents Perlick Corp. in the territory. Effective today, March 1, Premier represents Perlick, a bar equipment and refrigeration manufacturer, in MAFSI Region 22. Premier has represented Perlick in MAFSI Region 24 (Northern California/Northern Nevada) for nearly a decade.

“We are excited to take this next step with the entire team at Perlick to further develop sales for the coveted brand across the Golden State,” says Garrett Redd, president at Premier, in a release. “This also allows Premier to solidify our position in California as the two MAFSI territories continue to seamlessly blend.”

Based in Oakland, Calif., Premier adds it has officially opened a Southern California office.