RATIONAL Expands Rep Partnership

RATIONAL USA has expanded its partnership with Schmid Dewland. The rep firm, which currently represents RATIONAL in MAFSI Region 4, also will represent it in MAFSI Region 5.

“RATIONAL has long had a strong relationship with Schmid Dewland in Eastern Pennsylvania, Delaware, and Southern New Jersey. We are excited to have them bring their 60 years of experience to Maryland, Virginia, and the District of Columbia and accelerate our growth in MAFSI Region 5,” says Ryan Elsen, RATIONAL’s vice president of street sales, in the release.

Additionally, Elsen acknowledged RATIONAL’s current rep for the region. “I want to thank the team at High Sabatino for their work representing RATIONAL over the years, and we wish them success in the future,” he says.