SoCal Coffee Chain Debuts Convenience-Geared Unit

An early-morning coffee or cold brew tea for the road just got easier to grab in Rialto, Calif., as The Coffee Bean & Tea Leaf opens its first drive-thru-only location.

The newly debuted model has a reduced footprint and is designed to integrate with the brand’s app for order-ahead service. The location will offer drive-thru, carry-out and delivery capabilities from 5 a.m. to 10 p.m. daily. Besides beverages, the store also will offer muffins, cakes, croissants and oven-toasted items like a breakfast burrito.

“At The Coffee Bean & Tea Leaf, we are always looking for new ways to enhance our guests’ experience, and this new drive-thru only location provides a more streamlined, convenient and faster way for them to enjoy our iconic high-quality coffee and teas from around the world, while not having to get out of their cars,” says Sanjiv Razdan, the brand’s president of Americas and India.

While the new Rialto unit marks a new chapter for the 60-year-old The Coffee Bean & Tea Leaf, many brands have put customer convenience high on their priority lists in recent years, leaning on a variety of formats to fit the bill. In the coffee space in particular, chains including Tim Hortons, Caribou and Starbucks are among those who also have launched off-premise-only models.

This new store is one of two units in Rialto. More broadly, The Coffee Bean & Tea Leaf—part of the Jollibee Foods Corp. family—operates more than 1,000 stores across over 20 countries.