Sprinkles Cupcakes Makes Top Appointment

Global growth strategy is on the agenda for Sprinkles Bakeries and Picnik Restaurants, and Chief Operating Officer Justin Murakami will spearhead it.

The brand says Murakami’s recent promotion signals “a pivotal phase” in executing Sprinkles’ growth strategies both domestically and internationally. Murakami has been in the industry for 25 years, starting out as a host then GM at Cheesecake Factory before climbing the ranks to serve as an area director, overseeing multiple brands with Lettuce Entertain You and Hopdoddy Burger Bar. In 2017, he joined Sprinkles, starting out as a regional manager, then VP of operations and then SVP of operations.

At Sprinkles, he had a hand in launching a national shipping program as well as implementing cupcake ATMS in nontraditional locales. Today, there are over 50 ATMs, including those in airports, malls and lifestyle centers.

“Justin’s strategic foresight and operational expertise have been instrumental in our company’s success, especially in expanding Sprinkles’ global footprint and Picnik’s domestic expansion,” says Dan Mesches, president and CEO of the brands. “We’re confident that under Justin’s leadership, we’ll continue to exceed expectations, scale efficiently and solidify our position as industry leaders.”

As COO, Murakami will lead operations, training, supply chain, culinary, franchise operations as well as new bakery and restaurant openings. His responsibilities include partnering with cross-functional departments, identifying opportunities and gaps, and formulating and implementing robust processes and systems to ensure scalability/ease for the team.