Starbucks To Plant New Roots in Latin America, Caribbean Region

The global coffee chain is tapping new markets as it pursues a goal of adding 17,000 stores in six years.

Hacienda Alsacia Interior
Starbucks currently operates in 26 markets in the Latin America and Caribbean region, wiith Greener Stores in 19 markets, like this one (the café at Hacienda Alsacia). Courtesy of Starbucks.

With an eye on reaching 55,000 locations globally by 2030, Starbucks is set to enter two new markets by the end of 2024.

Ecuador and Honduras are next on the chain’s list, with a store in Quito, Ecuador, set to open in July 2024 and another in San Pedro Sula, Honduras, planned for later this year.

Starbucks says the new market openings will bring its operations to 26 markets in the Latin America and Caribbean region, and 88 markets globally. Starbucks currently has more than 1,600 stores in Latin America and the Caribbean, providing employment opportunities for over 22,000 individuals.

“Latin America has been integral to Starbucks business since our founding in 1971,” says Brady Brewer, CEO of Starbucks Int’l. “Over half of the coffee Starbucks sources worldwide each year comes from the region, and we are proud to continue bringing the Starbucks Experience to more people, in more places, in celebration of the region’s rich coffee heritage.”

Through the company’s Coffee and Farmer Equity (C.A.F.E.) Practices program and projects to uplift coffee communities, Starbucks will continue to support farmers in Ecuador and Honduras.

In a separate announcement a few weeks prior, the brand noted that all its new locations in Latin America and the Caribbean would follow the principles of its Greener Stores Framework. Currently, Starbucks operates over 130 Greener Stores across 19 markets in the region.

Today, Starbucks has more than 38,000 stores worldwide. Stores in the U.S. and China comprise 61% of its global portfolio, with 16,600 and 7,093 stores in the U.S. and China, respectively.


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