Wienerschnitzel Kicks Off East Coast Expansion

Tustin, Calif.-based Wienerschnitzel has kicked off a growth opportunity on the East Coast with a seven-unit development deal in Norfolk and Richmond, Va., markets.

Franchisee Leon Dickey will spearhead the expansion for the brand. Prior to joining Wienerschnitzel, Dickey owned and operated multiple McDonald’s restaurants in the Tidewater market.

“(Wienerschnitzel) has an extremely loyal following out West, and I believe it’s perfectly poised to resonate with guests here as well,” Dickey says in the release.

The East Coast expansion, along with a recent agreement to open locations inside Walmart stores and engagement with additional nontraditional growth channels, will help further strengthen Wienerschnitzel’s strategic development plans.

“This is a major milestone for Wienerschnitzel as we expand to the East Coast,” says Ted Milburn, director of franchise development for Wienerschnitzel. “Entering Virginia with a seasoned, rock-solid operator who has a strong background in running successful restaurants gives us tremendous confidence in the future of this market.”

There are 340 franchised Wienerschnitzel locations in operation throughout 13 states and more than 50 units in various stages of development across the U.S.