Wing Zone Ramps Up Tech, Automation

The fast-casual concept Wing Zone is rebranding with a new design that puts technology and automation front and center.

The brand, which was acquired by Capriotti’s earlier this year, is introducing the new design at five locations in Las Vegas with plans to roll it out company wide. The investments aim to help the brand become faster and more efficient.

“After an immense amount of research into understanding exactly what our customers want, we are thrilled to launch the new Wing Zone concept that will meet those expectations head-on,” says David Bloom, chief development and operating officer for Capriotti’s and Wing Zone, in a press release.

The back-of-house operations will be overhauled with technology enhancements and automation, including robotic fry cooks that trim the cook time for wings from nine minutes to two, a cashier-less system via self-order kiosks and food cubbies for grab-and-go pickup and delivery options.

Along with the technology focus, the brand will implement scent and sound strategies for a more memorable experience.

Wing Zone currently has more than 31 locations in North America and 30 international restaurants and has a goal to reach 200 profitable restaurants by 2025.