Zaxbys Slates Another New Market

Atlanta-based Zaxbys is pecking away at the map.

In the summer of 2025, the chain plans to land in New Jersey, bumping the brand’s reach to 18 states. Thenm in late 2025, it expects to debut in Maryland.

In New Jersey, the GSP Group (led by longtime New Jersey resident Premanand Gupta) has signed on to open six Zaxbys locations across South, Central and North Jersey. The two South Jersey units are first on the roster, and the group plans to open more units in the future, says a release.

Gupta and his associates have “extensive business experience,” notes the release, including independent entrepreneurial ventures and experience with other quick-service restaurant brands like Dunkin’ and Subway.

This month, Zaxbys also opened one store apiece in Missouri and North Carolina, plus a drive-thru-only unit in Georgia. Altogether, the brand has more than 950 locations today.