Zoup! Debuts New Moniker, More Efficient Kitchen

Changes are bubbling to the surface for the fast-casual franchise Zoup!

For one, the brand is adopting a new identity with a fresh brand name of Z!EATS. And, in step with the introduction of its new identity, the brand is set to broaden its soup-heavy lineup with the addition of more plant-forward menu items, including salads and flatbreads. Further, the brand has dialed up back-of-house efficiencies in a new design.

“The redesigned back of house was intended to increase throughput and productivity while saving team member footsteps,” the brand told FER. Two key equipment additions are a combi oven and conveyor oven.

The combi oven replaces multiple ovens in the brand’s prior equipment package, plus improves overall cooking and baking time and quality, the brand states. The conveyor oven, meanwhile, gives restaurants the ability to increase sales in the sandwich and mac categories, but also helps it introduce additional product categories, like flatbreads.

In addition to an enhanced dine-in environment, the updated design facilitates carry-out, delivery and catering services.

“The overall assembly line approach will commence at our expo station where we will have designated pick-up areas for dine in and takeout along with delivery and third-party pass-thru windows to create a seamless customer transaction and experience,” Z!EATS says.

The inaugural Z!EATS restaurant will open this spring in Atlanta. By the end of 2024, all existing Zoup! locations will be revamped to reflect the Z!EATS name. Looking further ahead, Brian Farris, chief development officer for the brand and its parent company, WOWorks, says Z!EATS has the potential to expand to 500 restaurants nationwide over the next five years.