Starbucks Surpasses 6,000 Stores in Asia Pacific

Starbucks hit a milestone in Asia Pacific. The brand has surpassed 6,000 coffeehouses in the region. It marked the occasion with the opening of its first coffeehouse in Buon Ma Thuot, part of Vietnam’s coffee-growing Central Highlands.

“Surpassing 6,000 coffeehouses is a meaningful moment in our nearly 30-year journey in Asia Pacific, made possible by our green apron partners and licensing partners who have helped bring the Starbucks Experience to millions of customers across the region,” says Chanda Beppu, president, Starbucks Asia Pacific, in the release. “Marking this milestone in Buon Ma Thuot, where so much of Vietnam’s coffee story begins, feels especially fitting.”

The Buon Ma Thuot coffeehouse blends contemporary Starbucks design with local cultural influences. Reflecting the journey of coffee from bean to cup, the space features locally sourced materials and artwork inspired by traditional weaving. Architectural elements reference the traditional Rong house, known for its towering roof and its role as a communal gathering place in parts of the Central Highlands.

Starbucks points to the role of smaller, more flexible formats in helping it expand. Adaptable and modular designs allow it to fit different spaces and customer needs, from busy transit hubs to event spaces and other settings where a conventional coffeehouse may not work well. For example, in Vietnam, a Starbucks mobile coffee truck serves customers at concerts, events and community spaces.

This week, Dunkin’ opened its first restaurant in Kazakhstan today.