Specifi Elevates Welty’s Role

Specifi has elevated Kari Welty to director of sales and business operations, supporting the company’s North American clients. As Specifi begins to scale in the North American market with new buying group relationships, Welty will grow the team to accommodate new manufacturer and dealer relationships.

In her new role, she will be responsible for supporting revenue growth, operational execution and platform adoption for Specifi across the North American market. The role will have direct involvement in sales activities while also overseeing the operational infrastructure that supports the organization’s sales and customer success functions.

Based in Jupiter, Fla., Specifi offers a suite of digital tools that creates an ecosystem to connects dealers, designers, reps and manufacturers.

Editor’s note: Specifi is owned by Wolters-Althoff Investments, which also owns Foodservice Equipment Reports.