TGI Fridays Heads to Balkans With 10-Unit Deal

TGI Fridays has signed a deal that will lead to its first-ever expansion into the Balkans. The brand will partner with Devolli Group, which will develop 10 TGI Fridays restaurants across Kosovo, Albania and North Macedonia.

The brand says the deal represents a milestone in its 1-2-3 Strategic Vision to operate more than 1,000 restaurants worldwide by 2030. Over the past nine months, the brand has signed new deals in Kenya and the Maldives, while extending partnerships in Peru, Japan, Mexico, the Philippines, Greece, Cyprus and Spain. Collectively, these agreements have added more than 150 restaurants to its global development pipeline.

“Devolli Group is the right partner to introduce TGI Fridays to the Balkans,” says Phil Broad, global president, TGI Fridays, in the release. “Their market expertise, operational excellence and long-term vision give us tremendous confidence in what we can build together. This partnership not only expands our international footprint, but also advances our 1-2-3 Strategic Vision as we continue bringing the Fridays experience to new guests around the world.”

TGI Fridays’ European footprint also includes operations in Greece, Cyprus, Spain, Norway and the U.K. Overall, the brand operates nearly 400 restaurants in almost 40 countries.