KFC Adds Global Chief Brand Officer

KFC Global has added Amy Ellis Durini as global chief brand officer. She’ll report directly to Scott Mezvinsky, KFC Global CEO, effective November 1.

In the newly created role, Durini will lead KFC’s global brand strategy, overseeing brand, loyalty and retail, as well as new concept development and innovation. Durini also will partner closely with KFC’s CMO community across markets, working with marketing leaders to continue modernizing the KFC expression and experience around the world.

Most recently, Durini served Taco Bell Int’l. as chief marketing and strategy officer. Before joining Taco Bell in 2021, she spent eight years across KFC Global and Latin America and the Caribbean.

KFC is part of the Yum Brands portfolio, which also includes Taco Bell and Habit Burger & Grill. Yum announced September 1 that it had officially completed the sale of Pizza Hut.