Whataburger Introduces 2 Restaurant Prototypes

Whataburger has introduced two restaurant prototypes—called Legacy and Essentials—as it enters its next phase of growth. The designs will launch in Texas, followed by expansion across North Carolina, Florida, Arizona, South Carolina and Georgia. The brand expects construction to start later this year, with openings happening in early 2027.

Legacy reimagines the classic A-frame with a larger dining room and will be used the most in new construction, Whataburger details in the release. Essentials leans into the orange-and-white striped design and will fit smaller spaces with its streamlined footprint.

Essentials fits smaller spaces.

“Both are thoughtfully designed to make the experience feel easy, comfortable and connected—from the moment guests arrive to the way they order, dine and pick up their food,” the brand states.

Overall, guests will find the following across both designs:

• A contemporary take on the signature A-frame, maintaining the Whataburger look with bold architectural updates
• Warmer, more inviting spaces, including natural wood tones, expanded glass and modern materials
• Updated layouts featuring flexible seating and dedicated areas for mobile orders and third-party pickup

“The result is a space that feels like Whataburger from the moment you pull in, with a few thoughtful updates to make every visit even better,” Whataburger states. “It’s all about honoring the brand’s roots while making room for what’s next.”

For a deeper dive into Whataburger, see FER’s “5 Questions With Todd Huetinck, of Whataburger.”