Mo’ Bettahs Appoints Don Crocker as Chief Development Officer

Crocker brings experience from brands such as Smalls Sliders, Inspire Brands and Chick-fil-A.

DonCrocker MoBettahs
Don Crocker

Mo’ Bettahs Hawaiian Style Food has named Don Crocker its chief development officer. Crocker brings more than 30 years of experience to the role and will oversee real estate, design and construction, asset management and new restaurant openings across new and existing markets.

Most recently, Crocker served as chief development officer for Smalls Sliders. Before that, he led domestic franchise and company-owned development at Inspire Brands. He also spent more than 20 years at Chick-fil-A in senior real estate, restaurant development and supply chain roles.

“Don has spent his career helping restaurant brands grow at scale, and that experience makes him a tremendous addition to Mo’ Bettahs,” says Rob Ertmann, CEO of Mo’ Bettahs, in the release.

Earlier this year, Mo’ Bettahs announced plans to enter Phoenix, Indianpaolis and Minneapolis, building on 18 consecutive years of positive same-store sales growth. It has since entered all three markets and now operates more than 80 corporate-owned restaurants across nine states.

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