Einstein Bros. Bagels Sets Sights on 1,000 Stores

By 2030, Einstein Bros. Bagels expects to add over 300 new units to bring its count to 1,000 stores across the U.S.

The new growth plans are driven by the Elevate the Morning prototype Einstein unveiled last fall. The design blends “premium finishes, warm neighborhood character and thoughtful layouts,” plus a fresh-baked bagel case at its front and center.

“The new modern image bagel case design is a larger 360 glass display case centrally located on the front service line so that it is a direct focal point for the customer as they enter the bakery,” Matt Copenhaver, chief development officer, previously told FER. “Earlier store designs prioritized operational efficiency which resulted in a smaller case that wasn’t as visible and didn’t celebrate our variety of bagel flavors that are baked fresh all day. We found guests love to look at the varying flavors as they choose the bagel they want for breakfast each morning, so a larger and easier to see case adds to the joy of a bagel bakery experience.”

The new stores will offer bagels in classic, signature and gourmet varieties; chef-crafted egg sandwiches; plus handcrafted coffee and cold brew.