Vollrath Names Fred Fritchen as Director of National Accounts

The Vollrath Co. has named Fred Fritchen its director of national accounts.

Fritchen brings extensive experience in the foodservice industry. He also has experience building customer partnerships, leading strategic growth initiatives, and helping organizations create value for major national account customers and channel partners.

In his role, Fritchen will lead the strategic sales team and oversee Vollrath’s national account strategy, with a focus on strengthening key customer relationships, identifying opportunities for growth and aligning strategic sales efforts with the needs of Vollrath’s customers.

“Fred brings a strong combination of foodservice experience, strategic account leadership and a proven ability to build lasting customer relationships,” says Larry Deutsch, senior director of sales, in the release. “His experience and leadership will be valuable as we continue strengthening our strategic customer partnerships and identifying opportunities for growth.”

Vollrath’s Andrew Cronau, who participated in FER’s How To Spec Live in September, also recently joined the manufacturer.