In Memoriam: Jeff Crossley, The Hansen Group Rockies
MAFSI recalls him as a respected colleague and dear friend to many across the industry.
October 22, 2025

This week, MAFSI shared the news of member Jeff Crossley’s death.
Crossley, who spent almost 30 years in the industry, worked with The Hansen Group Rockies (formally Elevation Foodservice Reps) for the last 10 years.
“Jeff’s passion for people and the relationships he formed in the industry was unmatched,” says the announcement. “He once stated that his favorite part of his job were the people—his customers, his colleagues and his manufacturers. He valued the relationships he built over the years and made lifelong friends.”
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