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Saudi Chain Considers Move Into Asia

Kuala Lumpur could the jumping-off point for the Saudi chicken chain to spread its wings. Al Baik, the 73-unit chicken and seafood quick-service restaurant chain, announced in late September that it is considering Malaysia as the regional headquarters for its expansion into the Asian market. Al Baik does not presently have any restaurant operations in Malaysia and is currently addressing trademark issues for its entry into the market there. The chain, headquartered in Jeddah, recently unveiled plans to open seven new outlets in Riyadh under a new strategic partnership agreement with Peace Stars Holding Co. The new locations will be located in areas that include Al-Andalus, Al-Rayan, western Al-Naseem, Al-Fayhaa, Al-Suwaidi and Al-Aziziyah.

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