Umami Burger, Katsuya To Re-invent As QSRs
Disruptive Restaurant Group is developing quick-service variations of its Umami Burger and Katsuya brands. The LA-based firm plans to grow its full-service 22-unit Umami Burger by dropping the word “burger” to simply be called Umami, reflecting an expanded menu launching this spring that includes much more than the chain’s signature burgers. The next 12 month also will see the debut of a limited-service version of Katsuya, the high-end, full-service sushi brand with 13 stores in the U.S., the Bahamas, Bahrain, the United Arab Emirates, and Qatar.
The QSR version of Katsuya, called Krispy Rice, will open first in Los Angeles and New York City. The 1,500-sq.ft. units, offering a menu limited to “best of” dishes from Katsuya, will be supplied with sauces and prep ingredients by full-service “ghost kitchens.”