Dealers Make Personnel Appointments

Curtis Restaurant Equipment has tapped Ryan McPhail for the new position of Chief Operating Officer. McPhail joined the Springfield, Ore., dealer in 2014 as a project manager and was promoted to general manager in early ‘16. As COO, McPhail will be tasked with building upon Curtis’ existing relationships with vendors and rep group. Curtis opened its new Boise, Idaho, branch in March. The new location offers 12,000 sq. ft. of showroom, offices and warehouse space. Curtis reported sales of nearly $28 million in 2017.


The Sam Tell Companies  has boosted its executive ranks with two promotions. Peter Caro, formerly Director of Purchasing, will now assume the position of V.P.-Continuous Improvement and Quality Management. Caro, now focusing on meeting customer requirements and expectations through implementation of cross-departmental initiatives, reports to V.P.-Operations John Michels and CEO Marc Tell. Matthew Sheinfeld takes over as Director of Purchasing, and will report directly to Michels and COO Daniel Saltzman. Sam Tell, based in Farmingdale, N.Y., had sales of nearly $84.3 million in 2017 and ranks as the nation’s 18th largest dealer in FER’s 2018 Top Dealers.


Cassidy Martin has joined TriMark Strategic as Director of Business Development to help the dealership accelerate its service operations growth throughout and beyond the southeast region.  Prior to joining the Lewisville, Texas, company, Martin spent 16+ years at General Parts.  Over the course of her time there she held several roles, including administrator, service manager, branch manager and brand ambassador working closely with manufacturer partners.  Last year, she received FER’s Young Lion award.




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Singer Reorganizes Contract Business Leadership

New executive vice president, contracts previously held the role of president of Singer Ashland.


In Memoriam: 4 Star Reps’ Andy Bachovin Passes

Longtime MAFSI member and former board member Andy Bachovin of 4 Star Reps passed away on Jan. 18.

Chris Baichoo of Perlick

New Appointments and Retirements at Perlick and TriMark

Chris Baichoo will become chief sales officer at Perlick as Jim Koelbl retires—plus TriMark's Kim Gill Rimsza to depart in February.