Dave & Buster’s To Test Fast-Casual Concept

DaveBusters-Interior

In an attempt to increase market penetration, Dave & Buster’s is branching out from its niche as a big-box casual-dining and gaming destination by testing a new fast-casual concept.

The first unit of what is tentatively named TNT Tacos will open by the end of year with a menu based on food truck-style street tacos. The store will be located in a converted special-event/functions room next to the arcade at a Dave & Buster’s unit in Dallas, where the chain is headquartered.

Dave & Buster’s new CEO Brian Jenkins, who stepped in for a newly retired Stephen King on August 5, broke the news last week in a second-quarter earnings call with analysts. “Our research shows that what resonates, particularly with Millennials, are street tacos,” he said. “We are going to test a twisted-and-traditional food truck fast-casual concept.”

The company also has been reducing the size of and simplifying its casual-dining menu, he added. “Speed of service is definitely a focus for us.”

Dave & Buster’s, founded in 1982, owns and operates 117 venues in North America. The company has locations in 38 states as well as Canada and Puerto Rico.

RELATED CONTENT

TGIFridays

TGI Fridays Seeks Global Growth via Acquisition

The deal with a UK-based franchisee will give the brand more corporate-owned stores and capital to expand its global footprint.

VARNA COASTLINE

Expansion Roundup: Brands Plot New Destinations

Nobu Hospitality, Bojangles and Mountain Mike’s Pizza are among those carving out respective development plans.

- Advertisement -

- Advertisement -

- Advertisement -

TRENDING NOW

- Advertisement -

- Advertisement -

- Advertisement -