New Reps At Four Suppliers

Ice-O-Matic named Apex Commercial Kitchen Co. to rep its products in MAFSI Region-16 (Missouri, Kansas, Nebraska, Iowa and southern Illinois), as well as MAFSI Region-19 (Minnesota and the Dakotas), and expanded Seattle-based RHI Solutions’ territory beyond Washington and Montana to include Oregon and Idaho. 

Nor-Lake Inc. has tapped LMS Associates as its newest manufacturer’s rep firm. LMS Associates will be representing the Hudson, Wis., refrigeration maker in the MAFSI 15 region, serving all of Oklahoma and Texas (excluding El Paso). Nor-Lake is the first refrigeration manufacturer for LMS Associates, which counts chains and K-12 institutions as its key markets.

Gaylord Industries has partnered with its ITW/FEG sister brand Hobart Canada to provide kitchen ventilation solutions and a greater level of service and support to MAFSI Region 26. Gaylord’s products will be manufactured in both Tualatin, Ore., and Mississauga, Ontario. “Gaylord Industries is proud to be working with the team from Hobart,” says Gaylord’s National Sales Manager Keven Hass, adding, “Their knowledge of the local design community and awareness of the latest trends and developments in foodservice is exactly what is needed to grow our brand in this region.”

Gaylord also has expanded DJ Marketing’s coverage to include MAFSI Region 14 South Central (Arkansas, Louisiana, Mississippi and western Tennessee). The move comes a year after DJ Marketing and Advanced Culinary, which has been representing the ventilation manufacturer in MAFSI Region 15 (Texas and Oklahoma) since 2013, merged. DJ Marketing has been serving commercial and institutional foodservice segments for more than half a century.

New York-based Winholt Equipment Group added the Tri-State Marketing Associates to its network of independent manufacturers’ reps. Ossining, NY.-based Tri-State will represent Winholt in the New York metro area (also known as MAFSI Region 3).