Foodservice Equipment Reports
Association News Manufacturer/Dealer News

Product Training Draws 182 Dealer Salespeople

SEFA’s second national sales conference of the year—“the fall edition”—drew a crowd to Columbus, Ohio, October 3-6. The product training event was attended by 182 salespeople from SEFA dealerships.

Nearly four dozen manufacturers were on hand to conduct training. The conference also offered an Anchor Hocking glass factory tour, ServSafe certification and SEFA marketing classes, and training with AutoQuotes on AQSku and AQDesign.

SEFA, based in South Barrington, Ill., has 60 E&S dealer members.

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